While it may be predictable that Google would end up being the king of the net and a trailblazer for technology innovations, there’s something no-one really saw coming ten years (plus) ago: Google learning to be a leading exemplar of workplace culture. Sergey Brin and Larry Page even managed to get more unforeseeable, reading their founders’ letter of 2004 where they avowed:
“Google isn’t a typical company. We usually do not plan to become one.”
Twist of fate. Consequence of all-round disruption. Whatever you call it, that “unconventional” company is hailed today for having just about the most enviable company culture, that makes it among the best places to work in the world. And that honor isn’t a good one-time show. Google topped Fortune ’s set of Best Companies to Work For for six consecutive years. The tech giant can be regular on Glassdoor’s annual Best Places to Work list.
From a startling method of employee morale to unparalleled culture of work-life balance, including awesome parental-leave policies, free healthy gourmet meals, fitness and laundry facilities, Google’s successful culture has turned into a blueprint every organization must retain in practice. Listed below are three most significant things your organization must study from the model.
1. Google builds a herd of ecstatic employees
Keeping employees on a single page with company’s vision is one herculean task. But also for Google, that task is simple. The trick? Google keeps a big category of employees (over 88,000) who are splendidly driven by passion because of the company’s culture of employee happiness. Going by numbers, 86% of Googlers say they’re extremely or fairly content with their job.
Larry Page describes the culture and its own efficiency in this manner: “It’s important that the business be a family, that folks feel that they’re area of the company and that the business is like a family group to them. When you treat individuals who way, you progress productivity.”
2. Google employees are a team
Google has over 70 offices in 50 countries with 28 percent of its employees working at home or telecommuting. Yet, Googlers are one efficacious team. Often said, effective teamwork is central to productivity, inventiveness and steady success of workers and companies alike.
But talking about culture, it should be noted that teamwork has departed from days gone by: mere location-based collaboration. It’s evolved and be more technical, diverse and dynamic thanks largely to digitization, the evolvement of tools that enable effective remote communication, virtual collaboration and sharing of resources. According to Smarp, an understanding sharing, content hub and team collaboration platform, “contemporary teamwork entails helping employees and colleagues navigate through information overload, rise beyond it and be more enlightened, engaged and productive at work.”
Without doubt, the culture of efficient teamwork and even the business enterprise of helping almost every other company on earth to accomplish same is among those things that produce Google a respected brand.
3. Despite rigorous tasks, Google keeps things fun
As counterintuitive as it can sound, having fun at the job is twice far better than motivational talks targeted at stimulating employees. Fun at the job reduces absence, boosts productivity and lowers degrees of stress, finds this study by Bright HR.
Also in his publication, Work Rules , Google’s former HR Boss, Laszlo Bock, submits that keeping things fun in a hive of activity, constant innovation and experiment discharges employees’ creativity juice. “What’s beautiful concerning this approach is a great environment is a self-reinforcing one: Most of these efforts support each other, and together create a business that’s creative, fun, hardworking, and highly productive,” he writes.
Why ‘Google’ your company’s culture?
Let’s conclude in the easiest terms- your employees want a cozy, enabling culture. Good pay, transparency and freedom are blocks of that structure nonetheless it doesn’t end there. Once you understand this, i.e. nothing on earth makes your company greater good culture, you’d quickly go the Google way and even develop onwards and upwards.
Your culture is your brand. And there’s overabundance of studies and working experience that affirm it as the recipe for your company’s success. A report by Shiva Rajgopal of Columbia Business School and his team of scientists reveals that companies with good culture enjoy higher employee retention rate and stupendous profit, which is 3 x more profit per employee and four times faster revenue growth, according to a seperate research by John Kotter and James Heskett.
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