Beginners Guide To Digital Marketing In South Africa

Four Fundamental Digital Ways of Help Grow Your Business.

Digital marketing, a.k.a. internet marketing keeps growing at such an instant pace that most companies and marketing managers are left in the dust and end up misunderstanding or confusing its capabilities.

If you ask me as a marketer, I’ve realised that a lot of companies, especially smaller businesses, all have one specific problem in keeping.

Many of them believe their offering, service, or product is exclusive from their competitors. The sad thing is, all of them are mistaken.

Whether you certainly are a CEO, director or solo entrepreneur, the earlier you realise you are in the marketing business (whatever your service or product), the better.

Okay, so let’s say there may be the odd potential for your offering being unique. How are you thinking about telling the world about any of it?

The initial thing you will need to do is think of a marketing plan, exactly like any other business.

The marketing industry happens to be among the fastest growing industries because of technology giants like Facebook, Google, Microsoft, IBM, and many more.

Each one of these companies may be situated a large number of kilometers away, but there is absolutely no doubt they are disrupting each and every business within South Africa (whether we enjoy it or not).

The scary part is that most South Africans remain unsure of the infinite potential of digital marketing.

The web is hands down an important channel for reaching customers today.

Did you know 50% of the world’s population has usage of the web? That’s roughly 3.7 billion people, or inside our case, customers.

You can literally reach half the world’s population with the push of a button.

In ways that your customer base is principally situated in South Africa. Knowing that, did you know 26.8 million South Africans spend over 3 hours a day on social media?

That’s half the South African population. Crazy, right?

Now, imagine you can put your brand, product, and service right before their eyes.

If you’re a B2C business, where would you intend to create shop?

Probably somewhere we the quantity of feet past your store will be the highest, right?

For anyone who is living in Gauteng, you’ll probably try to open a store in Sandton City 1 day, maybe even the Mall of Africa?

These spots are popular for the quantity of traffic they generate and let’s be honest if you need sales, you will need feet through your door.

The downsides of the malls are that they might need a massive amount of capital to perform and maintain. We’re discussing greater than average accommodation rates, not forgetting staff salaries, etc.

Knowing that, imagine if I told you you will find a mall that drives 10x the quantity of traffic every day that costs a fraction of what among these stores would cost.

A mall that’s open 24 hours per day, 7 days per week?

That appears like the type of mall you would like to setup shop, right? Well, this is the Mall of Online.

I am aware that there is a huge amount of services that can’t be offered online. Perhaps you own a hair dressing studio or a panel beating service, or possibly you certainly are a dry-cleaning company.

Well, that doesn’t imply that you can’t utilize the web realm.

Did you know according to Moz , 67% of shoppers are influenced by online ads and reviews?

And according to Forbes insights most customers prefer to accomplish research online and make their purchases to get.

Which means that, even though you can’t afford to market services or products online, you can still benefit tremendously from having an online business.

Most individuals believe that the hard work has ended when their e-commerce website or blog is made.

Unfortunately, the truth is that the effort is merely beginning.

Given that you are in the Mall of Online, you can’t just expect visitors to visit your website in numbers. It doesn’t work like this, and I will let you know why.

There are roughly 1.2 billion websites on earth, and approx. 2 sites get launched every second.

Having said that, like any business, you need to market your website so people will get it, find out about it and eventually purchase your products.

And that’s where digital marketing will come in!

Today, digital marketing will be a lot more than establishing a Facebook page or creating a website.

Digital marketing can be quite complex, and that’s the reason a lot of people in South Africa probably still don’t know very well what digital marketers are and what they do.

However, the bottom line is, digital marketing is any type of marketing that involves gadgets. Look at this for another.

What’s the vital thing you select up when you awaken each morning? What’s the very last thing you put down prior to going to bed?

What do you pay attention to on the way to work? What do you watch when you go back home? What do you focus on when you are at the job?

I could go on all day long, but do you see my point? Do you see just what a big percentage of our lives are driven by digital?

Given that I’ve opened up your brain, you can realize why eMarketer projected that by the finish of 2017, 38.3% of most paid media will be digital.

That’s massive, and mobile advertising is likely to be 63.3% of this .

Exciting, isn’t it? Okay, in order a business owner, CEO, or marketing enthusiast scanning this guide, you’re probably wondering ways to start to utilize the infinite potential of the digital realm?

Well, be confident that in this Beginner’s Guide Series I am breaking down all you have to to know on how best to start, plan and execute your first (or next) digital online marketing strategy.

Remember; “Good marketers consider campaigns, while great marketers consider growth structures.”

Understand that there are definitely a lot more than four methods to promote your online business. However, I firmly have confidence in these four pillars because they will form the building blocks of your digital online marketing strategy.

There are always a ton of more complex techniques, and we’ll reach that, but these four marketing pillars is crucial have for just about any online or offline business.

The bottom line is, search engine marketing techniques, and optimisation is thought as “the procedure of affecting the visibility of your e-commerce store, website or blog.”

Whenever we talk about se’s, we are discussing platforms like Google, Bing, and Yahoo, etc.

What’s one thing you do while you are looking for a remedy to a particular question? The probabilities are, you Google it.

According to INTERNET SEARCH ENGINE Journal , 93% of most online experiences start out with search engines.

Knowing that, did you know roughly 85% of consumers use se’s to find local businesses?

It’s likely that, there is a large numbers of potential customers out there looking for your business.

And the truth of the problem is, that if indeed they cannot find you online, they’ll probably be influenced to go to your competition.

I cannot emphasise enough how important it really is to make sure that your business has some type of an online business in today’s age.

A. SEO (SEO)

The difference between SEO and SEM is that SEO is focused on increasing the visibility of your site in a fashion that is free.

SEM, alternatively, is approximately upping your visibility through pay for traffic that i will address just a little down the road.

To have potential customers find your business, you should make it easy enough for Google or any other se’s to find your site so that it can display it on the results page.

Roughly two-thirds of most organic search visit the top 5 positions in Google! Which means, 33% is left if your site rank position #6 6 and down.

Bear in mind; Google only allows ten spots on the first page. And a report by INTERNET SEARCH ENGINE Watch showed that 91.5% of most search traffic originates from the first page.

Which means that in case you are on the second or third page of Google , the probabilities are you aren’t getting much attention, and you may have to start thinking about how to improve your ratings.

There are many ways to do that improve your rankings browsing engines. However, I am addressing them partly 2 of our Beginners Guide.

B. SEARCH ENGINE MARKETING TECHNIQUES (SEM)

In case you are not on the first page of Google, and if you’re still thinking about driving traffic to your site or local business, you then will happy be glad to learn you could easily advertise your business on the first page of se’s.

That is called SEARCH ENGINE MARKETING TECHNIQUES or SEM, and you could do that through creating search ads or display ads.

C. Search Ads

Perhaps you have ever searched for something or service online?

Perhaps you have pointed out that the first three or for listings will often have the tag “AD” at the start of the hyperlink?

Which means that someone has payed for that ad to be there.

When owning a search ad campaign, you can choose which keywords you want your ads to focus on.

For instance, if you are an area hairdresser, you can target and show your ad to people typing in the term “hairdresser” in the search bar.

Search advertising can be an easy way to operate a vehicle traffic to your internet site. However, how high your ad is displayed in the search network listings and the entire ROI will be dependant on how you optimise your ad and website.

D. Display advertising

Display advertising is entirely dissimilar to search ads.

Perhaps you have ever browsed a website and saw a banner on the proper or left-hand side of the website?

Or another popular position may be the leaderboard position (a.k.a. the surface of the website) as well as in this content itself.

Display ads serve a different purpose to find ads. Also, they are not necessarily shown concurrently as search ads with regards to the customer’s buying process.

Search ads are mainly shown when the clients have a genuine intent to get or find out more on something or service, where display ads are shown either before or from then on.

You can even retarget a person through display advertising.

Because of this if a person clicked on your own search ad, and visited your website, you can follow him around the net and show him a lovely banner ad displaying other services or products you may offer.

That is another type of digital advertising today, and it’s most likely not necessary for me to describe for you how popular social media sites are.

But I thought I’d share some stats with you anyway.

As stated before in the guide, 26.8 million internet surfers spend approx . Three hours a day on social media websites.

I’m sure you could start to comprehend why there is such a buzz around social media right now.

However, before we get before ourselves, first, let’s begin by defining social media.

Wikipedia defines social media as “the procedure of gaining web site traffic or attention through social media platforms.”

Consider it like this, each time you update your status or post an image on Facebook, you may have a number of friends getting together with your update.

Now the same can be achieved for your business. A social media platform may be the perfect spot to interact and build relationships customers.

There are over 200 different social media networks online today. Not all of these are equally popular, and most of them are unique within their way.

Facebook happens to be without doubt the favourite social media network sitting with over 1.7 billion monthly users worldwide.

Facebook owned Instagram, is in second with over 700 million users per month.

With this thought, if you’re a B2C business, there exists a high probability that most your visitors are on these platforms rendering it the perfect spot to be for your business.

Some platforms are perfect for B2B businesses, while some are excellent for B2C.

You must ensure that you pick the correct one from the bat. Otherwise, you run a threat of wasting considerable time and money.

Because there are a wide variety of networks, it may be overwhelming that you can decide which platforms are best for your business.

Twitter and LinkedIn may be a good place to begin if your business is operating in the B2B space.

If you’re a B2C company focussing on service and selling to customers, I will suggest starting with both most popular platforms; Facebook and Instagram.

Okay, so given that you understand that you more about the stats and the various networks, how will you leverage social media to improve your sales?

In this guide, I’ll give you a synopsis of every platform while showing you how exactly to construct a successful social media strategy.

I probably don’t need to show you what a contact is.

E-mail marketing, however, is simply sending a contact with the intent to teach or promote something or service to a person.

Why e-mail marketing?

Listed below are several interesting stats on e-mail marketing which should offer you enough reason to implement it into your digital online marketing strategy.

  1. According to Campaign Monitor , you are 6x much more likely to obtain a click-through on a contact when compared to a tweet on Twitter.
  2. According to DMA , conversions on email are higher in comparison with social media.
  3. 72% Of customers prefer to get promotional content through email according to MarketingSherpa .
  4. According to Radicati , a marketing message is 5x much more likely to be seen within an email a Facebook post.
  5. In terms of ROI, email marketing will help you increase your ROI up to 3800% according to DMA .

I won’t take each one of these figures to heart, but take into account that it’s all very positive. It implies that email marketing continues to be a straightforward and profitable method of marketing to customers today.

Many marketers think that this kind of marketing is dying. I, however, have a tendency to believe otherwise.

See, it’s not that e-mail marketing is insufficient, it’s more a matter of customers getting bombarded with spam and becoming immune to overly advertised emails.

Therefore the open rates of emails drop and they eventually become less effective. But there continues to be an enormous ROI to be produced, as a business you will have to change your angle and concentrate on the next three concepts:

  1. Content
  2. Relevancy
  3. Value.

Customers don’t mind getting emails from brands so long as they are relevant, add value and contain compelling content.

According to We Are Social , worldwide there are nine new cellular phone users added every second.

And 46% of smartphone owners claim they won’t have the ability to live without their cellular devices according to Pew Research Center.

Earlier I mentioned that 92% of the populace have mobile devices. Having said that, you can test and get your brand or product before their eyes by sending them an SMS.

Take into account, similar to email, SMS marketing will come across as spammy. However, done right, it could lead to a huge amount of traffic and an enormous ROI.

Mobile purchases are up 22% during the last 2 yrs, that’s massive. In addition most marketing directors concur that SMS marketing includes a higher open rate to e-mail marketing.

This implies, you will find a greater potential for customers being influenced to purchase your service or product.

If you are a web business owner reading these stats, you will need to consider why you don’t have a dynamic SMS online marketing strategy yet.

Bear in mind the four pillars mentioned previously isn’t the only digital marketing channels around. However, Personally i think they form the bottom of a digital online marketing strategy.

Each one of these channels serves a different purpose in your online marketing strategy.

Example, advertising in Google is a fantastic way showing case your service or product to a person that already gets the intent of earning a purchase.

Social media is excellent at creating awareness around your product and service while assisting in creating interest.

Email and SMS marketing is seen as reconnecting with a person or keeping them up-to-date on new releases, upgrades, specials etc.

There is absolutely no doubt that digital marketing is evolving every, day and that it’s may be the future of advertising.

Don’t misunderstand me; I’m not saying traditional marketing strategies aren’t worth your time and effort. I’m saying, as a business proprietor will have to stay prior to the curb while finding new

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